Wordpress is a free content management system (CMS) that allows website owners to take control of their content by providing easy to understand graphic interfaces for creating pages, posts, uploading images and adding social interaction to your website.
Wordpress also organizes your content in a very Search Engine friendly structure. Wordpress uses permalinks to eliminate dynamic urls, creates optimized meta tags on the fly, organizes keywords and tags plus lets you ping search engines to let them know anytime you add content.
Dominion Roofing Co, a Kensington Maryland roofing contractor, recently migrated their website onto Wordpress and already the results are amazing. Changing the appearance by selecting from multiple themes is very easy (there are 1000s of free themes available for Wordpress). You can have a professional premium theme developed to really set your site apart from the competition if you would like.
In Dominion Roofing's case, we quickly migrated content from the original site onto Wordpress, setup a free theme, then contracted out various graphic elements (logos, contact form submit buttons, etc). This allowed us to setup 301 redirects for the old dynamic urls, optimize the content for SEO, begin creating new content and start building quality inbound links all before the graphic elements are completed. If you have no patience for the time graphic requires, Wordpress will allow you to bypass the frustration and get to work creating quality content.
